Everyday uplift is yours with Goddess favourite Keira, here for the new season in a rich Damson purple colorway.
Our absolute #1 best-selling bra at all five of our stores and on our website!
Discover complete support with the Goddess Keira Banded Bra in a beautiful damson color, perfect for the Fall season. Designed with three section silky soft simplex cups for great shape and support, and a sheer top cup with a plunging neckline for a flattering look.
Ooze confidence in this supportive, full coverage underwire bra! Made of satin-y soft fabric with a sheer upper cup for a lighter feel. This bra is our most popular bra because of its practicality, size availability, and comfort. Full coverage without a "grandma bra" feel, this bra is also very affordable. Once you wear this bra in your correct size, you won't be going back to big box stores.
- Achieve unparalleled lift and gentle, rounded shape with non-stretch, unlined 5-part cups
- Slightly higher center gore separates breasts for a natural look
- Sheer top cup with V-neck plunge shape for a lighter look and flattering neckline
- Cease falling straps thanks to fully adjustable, close-set straps
- 3 columns, 3 row hook & eye back closure; may increase with size
- Shimmering polyester blend and power mesh wing
- Smoothing power mesh side and back
- Arched underwire for high tummy comfort
- Silky soft simplex gives great natural shape
- Sturdy and snug fit
- All trims and hardware are dyed to match the color of the rest of the bra
- Available in band sizes 34-46 and US cup sizes DD-O (UK system DD-K)
- Uses American sizing system (most of our bras use the UK system; Goddess is one of the few brands that uses the US system. Visit our FAQ to find your equivalent cup size. If you aren't sure of our size, we can check your size if you have been fitted with us before. If you have never been fitted with us before, make an appointment for a fitting or arrange for a virtual fitting with one of our expert fitters. Click "Book an Appointment" at the top of this page or give us a call)
- Goddess bras have a similar fit to their sister brand, Elomi. If Elomi Cate Underwire Full Cup Bra fits you well, Goddess Keira will be a great fit.
- Fits well on almost every type of breast. Fits full coverage with a high center gore (the part between the cups). Because of the high center gore, if you have a short torso, this bra might not be the best for you.
- When the bra is new, it should fit you snugly but comfortably on the loosest hook. This will ensure that you can get your money’s worth out of the bra. After you’ve had the bra for a while, the bra will stretch out, and you can begin to wear it on the middle hook, then eventually on the tightest hook.
We recommend hand-wash only
Also available in other colors, including fashion colors and skin tones for all shades:
- Continuity Colors: Black, Chocolate, Cinnamon, Fawn, Ink & White
- Fashion colors (limited edition): Azalea, Coral, Damson, Pink Nectar, Plum, Purple, Scarlet, Steel Blue & Titanium
- Try the wire-free Keira bra for an extra comfortable version of this bra. The Keira collection also has a wire-free nursing bra for comfortable, convenient breastfeeding.
- If you like Keira, Kayla by Goddess is the same frame, but in fun patterns. Kayla is available in Black Print, Bouquet, Cherry Blossom, Dark Leopard, Gray Blossom, Hot Floral, Kabash, Peach Melba, Purple Cascade, Serendipity & Tiger Chocolate
- Kayla is also available in a wire-free design.