Uses the UK sizing system. This brand starts with a D cup in most styles, then continues D, DD, E, F, etc. up to a UK K cup. Visit our FAQ to find your equivalent cup size in other sizing systems. If you aren't sure of your size, please give us a call and ask us to look up your previously purchased bra sizes. If you have never been fitted with us before, make an appointment for a fitting or arrange for a virtual fitting with one of our expert fitters. Click "Appointments" at the top of this page or give us a call. When the bra is new, it should fit you snugly but comfortably on the loosest hook. This will ensure that you can get your money’s worth out of the bra. After you’ve had the bra for a while, the bra will stretch out, and you can begin to wear it on the middle hook, then eventually on the tightest hook.

Introducing Jaida, our luxurious new plunge shape in a vibrant Cobalt Blue, perfect for this Spring Summer season. With stunning Swiss designed embroidery, styled with decorative neck edge elastic detailing, this style is guaranteed to impress. All without compromising on incredible fit and comfort.

• Rigid, stabilising cups provide a supportive and uplifted fit – creating forward projection and great cleavage!
• Recycled yarn comfort elastics
• Fully adjustable comfort straps
• Wired
• Style 10536